Sandbox.
Welcome to the Sandbox. This space is a blend of blog posts, links, and side projects focusing on experience strategy, branding, design, AI, and sustainability.
3 Ways the Federal Trade Commission Can Put a Stop to Climate Greenwashing
A collaborative blog post based on AI-assisted analysis of 450 pages worth of recent public comment on the FTC “Green Guides.”
Crafting Personas in the Age of Behavioral Impulses.
In a world where digital behavior dictates consumer actions, traditional marketing personas are no longer sufficient. The Impulse Generation challenges marketers to rethink and adapt personas, focusing on dynamic, behavior-driven strategies that resonate with a fluid consumer landscape.