Leveraging my FTC “Green Guide” comment dataset to train a custom GPT.

A collaborative blog post based on AI-assisted analysis of 450 pages worth of recent public comment on the FTC “Green Guides.”

In a world where digital behavior dictates consumer actions, traditional marketing personas are no longer sufficient. The Impulse Generation challenges marketers to rethink and adapt personas, focusing on dynamic, behavior-driven strategies that resonate with a fluid consumer landscape.

Successful branding requires a nimble approach to consumer spontaneity and rapid decision-making. Blending traditional discipline with forward-thinking creativity forms the cornerstone of strategies that resonate in an era of instant action.

I joined Allessio Ferracuti on his Users First Podcast for a lively conversation on how to approach actionable, behavior-based personas for a fluid, ever-changing marketplace.

Thoughtfully crafted and creatively managed, your brand becomes a broader story, an anthology of stories, in fact, wherein your constituents are the protagonists and your brand the backdrop.